Ilia Beauty

Simple + clean makeup for a natural look
Ilia Beauty Multistick Review

SKINCARE POWERED MAKEUP

Sasha Plavsic created clean beauty brand Ilia Beauty because she wanted to create a lip balm with safe ingredients. Ilia’s natural looking makeup doubles as skincare. These products make your skin glow, cheeks rosy, and eyes bright – and you don’t look like you’re wearing makeup. (Isn’t that the goal!?)

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Ilia Beauty makeup favorites: Lip Wrap Treatment Mask for the smoothest lips. The Balmy Gloss Tinted Lip Oil in Linger is the prettiest berry shade. Start with the Super Serum Skin Tint SPF 40, a great light foundation plus a serum + plus a sunscreen. Then, use the Color Haze for the prettiest, natural rosy cheeks and to warm up your eyelids. The Liquid Powder Chromatic Eye Tint comes in so many beautiful colors. It’s a pretty cream eyeshadow that stays on all day. Finally, the Illuminator is a beautiful highlighter. The Multi-Stick is a must-have for your handbag. It is a blush, lipstick, and even eyeshadow. You can read our in-depth Ilia Beauty Reviews for details on the best products to try!🥂

Earrings with tassels

Ilia Beauty’s Brand Story

“Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports.

Sasha’s interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.” Via IliaBeauty.com

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