Smart Sweets

You’ll love this lower-sugar candy that tastes like your favorite gummies
Smart sweets

Hey sugar, you’ve been kicked out of candy. Smart Sweets is a brand with a mission to ”Kick Sugar, Keep Candy!” You’ll LOVE this lower-sugar candy that tastes like your favorite gummies, and take care of your candy cravings with less sugar. This woman-founded brand makes a healthier version of your favorite gummy candies – twizzlers, swedish fish, sour patch kids, and more.

Founder Tara Bosch started testing out recipes with a gummy bear mould until she perfected the lower-sugar candy. A few years later, Whole Foods picked up the brand. Like all excellent products that solve a common problem, Smart Sweets has grown since and you can find it in more than 20,000 stores. I discovered it in The Fresh Market, then ordered all of the flavors from Thrive Market!

smart sweets review

Usually, diet-y candies taste like the flavor has been sucked out and replaced with a weird, light and chemical-laced sweetener. Smart Sweets, in their fun snd cool packaging, actually taste like candy and not like diet candy. The sweet isn’t overpowering like you’d find with some gummies, and definitely will satisfy your sweet tooth.


smart sweets nutrition facts

Here’s what they have to say: “We are proudly up to 92% less sugar than traditional candy. Our pinky promise to you will always be that SmartSweets are made with no added sugars, sugar alcohols and artificial sweeteners!”

Sweet Fish lists these ingredients:

Non-GMO Soluble Corn Fiber, Allulose, Isomalto-Oligosaccharides (Vegetable Source), Modified Potato Starch, Natural Berry Flavor, Citric Acid, Malic Acid, Fruit and Vegetable Juice (for color), Coconut Oil, Carnauba Wax, Monk Fruit Extract.

Sweet Fish Ingredients

Our favorite gummies

Smart Sweets Flavors

where can i buy smart sweets?

Smart sweets

Smart Sweets

Lower-sugar candy

More women created brands

Women solve problems with products. Here are a few more of our favorites:

  • Stasher Bags replace your disposable plastic bags (and have a crazy seal that is so secure, you can store soups in them!)
  • Ilia Makeup has the BEST long-lasting cream blush, plus so many other multi-tasking products
  • Red Clay Hot Sauce’s spices, hot honeys, and hot sauces make all of your food tastier, plus is made in Charleston, South Carolina

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