Tell your story through the Good Taste Guide Lens.
We’ll tell your story through the lens of a local.
Good Taste Guide is made for the people who actually live here — and the visitors smart enough to eat where they do.
Tourists don’t want the tourist traps. They want what locals know. Good Taste Guide is where both audiences meet: residents who trust our recommendations week after week, and visitors actively looking for the real Grand Strand experience. That’s the audience your brand gets access to.
Your customers trust recommendations more than ads. They share what resonates. They remember what feels real. The scripted influencer content flooding every feed right now performs terribly because audiences can smell inauthenticity immediately. We offer something different: editorial advertising. Content produced in our voice, from a local point of view, that this community — and its visitors — already trust.
Every partnership is built around a real story. Partners share context, talking points, and product details. The angle, the words, the photos, videos, and the creative direction are always ours — because that’s what makes it work.
Good Taste Guide Channels
Field Notes
Field Notes capture the food, wine, and experiences we’d go back to — written in GTG’s editorial voice and published on goodtasteguide.com, where they live permanently and drive ongoing traffic.
- Dining — restaurants we’d go back to, from the Grand Strand to elsewhere
- Shopping — local retailers, makers, and things worth buying
- See + Do — experiences, events, and things worth your time
- Travel — destination guides and Elsewhere dispatches from wherever we’ve been
- Pairings — wine picks, food pairings, and what’s worth drinking right now
Good Taste Guides
Full destination guides built from Field Notes — the restaurants we’d go back to, the wines we’d share, and the food and wine experiences we’d book again. From the Grand Strand to Sonoma to Oxford.
Good Taste Guide reaches its audience across multiple platforms — all of them built around the same editorial voice and the same local perspective.
- Newsletter — Good Taste Guide: Grand Strand, weekly, 3,250+ subscribers, 41% open rate
- Instagram — @goodtasteguide · Photos and reels, local things to do
- Facebook — Good Taste Guide · Events, recommendations, and community
- YouTube — Trip-based travel and food content, strictly editorial
- Pinterest — Long-form traffic driver, food and travel content
Work with us on an editorial advertising campaign – for locals, by a local.
Editorial Policy
We work with brands that match the GTG audience: people with good taste who live on the Grand Strand and want to know what’s worth their time and money. If that’s not your customer, we’re probably not the right fit — and we’d rather say so upfront.
Paid partnerships are always clearly labeled — “In partnership with” or “Partner Feature” — and produced to the same standard as our editorial content. We don’t publish content we wouldn’t stand behind with our name on it.
Partner Spotlight
$250–300 per issue
A dedicated feature at the top of the GTG Grand Strand newsletter — your logo, a brief description, and a link. Seen by 3,250+ locals at the start of their week. No photos required, no shoot needed. This option works for any business that wants to reach a local audience: professional services, law firms, financial advisors, medical practices, and anyone whose product doesn’t need to be experienced to be understood.
Best for: Service businesses, professional services, anyone buying the audience.
GTG x [Brand] Collab
$500–750
A full content collaboration — a Field Note published on goodtasteguide.com, a photo shoot, co-branded Instagram and Facebook posts, and a newsletter feature linking back to the content. Produced in GTG’s editorial voice: specific, local, and honest. This is the format for businesses with a visual, experiential story to tell. Your brand, through a lens this community already trusts.
Best for: Restaurants, retail, hospitality, and lifestyle brands..
Content Strategy & Series
starting at $2,500
The full creative engagement. GTG develops a named content series around your brand — a theme, a format, and a production framework built to run all season or all year. Not a one-off feature but an ongoing editorial collaboration with a consistent voice, a consistent look, and a story that builds over time. Think Good Taste Guide x [Your Brand]: [Series Name] — content that grows into something your audience recognizes and looks forward to.
Best for: Retailers, hospitality brands, destinations, and lifestyle businesses ready to build something worth following.
LET’S WORK TOGETHER!
If you’re a Grand Strand business with a story worth telling and an audience worth reaching, we’d love to hear from you. Reach out to talk through which partnership option makes sense for your brand.
Email: hello@goodtasteguide.com
Hatton Gravely
Hatton Gravely is the founder of Good Taste Guide and has spent her career building things the Grand Strand talks about — Movies Under the Stars at The Market Common, the Women in Philanthropy and Leadership conference, and the World’s Largest Rubber Duck water safety campaign.
She holds an MBA and is a national NAYDO communications award recipient for her work in brand strategy and event-driven PR.
She and her husband Will — whose background in the wine industry means they rarely order badly — built Good Taste Guide around two things they’ve always loved: a great meal, made even better by the perfect glass of wine. With a camera always in hand and a shared passion for food, wine, and travel, she documents the world the way they experience it — through the best local restaurants, the wines worth opening, and the places worth the drive.
The Good Taste Guide: Grand Strand newsletter started from a simple observation: every piece of media in this market is made for tourists. Nothing is made for the people who actually live here. So she built it.
The Good Taste Guide Grand Strand newsletter now reaches 3,250+ locals at a 41% open rate.
She’s been part of this community long enough to know what’s missing — and good enough at building things to do something about it.
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