Tell your story through the Good Taste Guide Lens.
We tell you where to go, what to order, and what to open — the food and wine worth going back for, wherever we are.
Good Taste Guide is built around two people who know wine, eat well, and don’t waste your time on mediocre. We started on the Grand Strand. We don’t stay there. From Myrtle Beach to Charleston, Sonoma to Paris, the judgment is the same: fewer places, better ones, worth returning to.
Your customers trust recommendations more than ads. They share what resonates. They remember what feels real. The scripted influencer content flooding every feed right now performs terribly because audiences can smell inauthenticity immediately. We offer something different: editorial advertising, produced in our voice, from our actual point of view — content this audience already trusts because it’s the same taste they’d get from us on any given weekend, sponsored or not.
Every partnership is built around a real story. Partners share context, talking points, and product details. The angle, the words, the photos, video, and creative direction are always ours — because that’s what makes it work.
Good Taste Guide Channels
Field Notes
Field Notes capture the food, wine, and experiences we’d go back to — written in GTG’s editorial voice and published on goodtasteguide.com, where they live permanently and drive ongoing traffic.
- Dining — restaurants we’d go back to, every place we visit (plus our hometown in the Grand Strand!)
- Shopping — local retailers, makers, and things worth buying
- See + Do — experiences, events, and things worth your time
- Travel — destination guides and Elsewhere dispatches from wherever we’ve been
- Pairings — wine picks, food pairings, and what’s worth drinking right now
Good Taste Guides
Full destination guides built from Field Notes — the restaurants we’d go back to, the wines we’d share, and the food and wine experiences we’d book again. From the Grand Strand to Sonoma to Oxford.
Good Taste Guide reaches its audience across multiple platforms — all of them built around the same editorial voice.
- Newsletter — Good Taste Guide: Grand Strand, weekly, 3,250+ subscribers, 41% open rate
- Instagram — @goodtasteguide · Photos and reels, local things to do
- Facebook — Good Taste Guide · Events, recommendations, and community
- YouTube — Trip-based travel and food content, strictly editorial
- Pinterest — Long-form traffic driver, food and travel content
Work with us on an editorial advertising campaign.
Editorial Policy
We work with brands that match the GTG audience: people with good taste who want to know what’s worth their time and money. If that’s not your customer, we’re probably not the right fit — and we’d rather say so upfront.
Paid partnerships are always clearly labeled — “In partnership with” or “Partner Feature” — and produced to the same standard as our editorial content. We don’t publish content we wouldn’t stand behind with our name on it.
Good Taste Guide x [Brand] Collab
One-off posts rarely change how people think about a brand. Building that association takes more than a single feature. That’s why we develop comprehensive branded content campaigns designed to tell a bigger story over time.
We create a named content series around your brand — a theme, format and production framework built to run for a season. Each campaign has a consistent story, look and point of view, with multiple pieces of editorial content working together to reinforce what you want your brand to be known for.
Rather than simply advertising your business, we embed your brand in useful, entertaining stories people actually want to read, watch and share. Editorial campaigns include strategy and consultation, content development and creation, and distribution through the Good Taste Guide newsletter and social channels.
Editorial Campaigns start at $2,500.
JAN — Restaurant Season
FEB — Date Night
MAR — Brunch + Patios
APR — Spring Food + Wine
MAY — Summer Starts Here
JUN — Seafood Season
JUL — Burgers + Summer Favorites
AUG — Happy Hour
SEP — Fall on the Grand Strand
OCT — Oyster Season
NOV — Thanksgiving + Entertaining
DEC — Holidays on the Grand Strand
LET’S WORK TOGETHER!
If you’re a business with a story worth telling and an audience worth reaching, we’d love to hear from you. Reach out to talk through which partnership option makes sense for your brand.
Email: hello@goodtasteguide.com
Hatton Gravely
Hatton Gravely is the founder of Good Taste Guide and has spent her career building things the Grand Strand talks about — Movies Under the Stars at The Market Common, the Women in Philanthropy and Leadership conference, and the World’s Largest Rubber Duck water safety campaign.
She holds an MBA and is a national NAYDO communications award recipient for her work in brand strategy and event-driven PR.
She and her husband Will — whose background in the wine industry means they rarely order badly — built Good Taste Guide around two things they’ve always loved: a great meal, made even better by the perfect glass of wine. With a camera always in hand and a shared passion for food, wine, and travel, she documents the world the way they experience it — through the best local restaurants, the wines worth opening, and the places worth the drive.
The Good Taste Guide: Grand Strand newsletter started from a simple observation: every piece of media in this market is made for tourists. Nothing is made for the people who actually live here. So she built it.
The Good Taste Guide Grand Strand newsletter now reaches 3,250+ locals at a 41% open rate.
She’s been part of this community long enough to know what’s missing — and good enough at building things to do something about it.
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