I LOVE the concept of Primary.com and love it even more knowing it was started by two women. (Side note: Girl power! I’m reading Lean In for book club and it has me motivated to support women and be a leader.)
Also, check out their team for the most entertaining & cleverly bios on a corporate site, ever.
The website is gloriously simple, featuring just the basics. For babies, they offer onesies, pants, hoodies, footed pajamas and dresses – all solid colors. No patterns, no tacky sayings. Of course, us southerners will probably add a monogram….
I ordered the dress in “raspberry” – a pretty deep pink hue, and a onesie in “petal” – a pale pink. The Pima cotton is thick and soft, and wears really well. I put leggings over the dress and shipped her off to daycare looking cute & comfortable.
She’s five months and I ordered 6-9 months and both have a little wiggle room – so they are true to size. I always size up.
For boys and girls, there is a similar simple mix of shirts, skirts & pants in a variety of vibrant solid colors. For the price and quality, it would be very easy to build a simple weekday wardrobe to mix and match to look cute and comfortable.
And the same basics will be available year after year, so you can buy the next size of your favorite basics. Brilliant.
Disclosure – Primary.com was kind enough to give me a gift card after I was a total nerd and reached out to them with a suggestion on long sleeved PJs (which, coincidentally, they began offering like the next day!) but I actually already ordered so this review is out of serious love for the clothes. They are such great price points, you don’t need to wait for a sale. I’ve got a pair of pants and pajamas on the way. (Affiliate links included.)