Southern babies dress the same today as they did in 1960: white knee socks and John Johns for boys, and white knee socks, smocked dresses and bonnets for girls.
Here are some favorite brands & sources for classic Southern baby clothes for your little Southern Gentleman or Belle.
Where to Buy Classic Southern Baby Clothes
Shop | Feltman Brothers on Amazon
Feltman Brothers has been dressing babies since 1916, and they know a thing or two about how a baby should dress. I’m blessed to have vintage Feltman Brothers dressing gowns in yellow and blue from my husband – these clothes are meant to last and be passed down from generation to generation.
Janie & Jack
Shop | Janie & Jack
Janie & Jack is always on point with stylish seasonal clothes – if only the Jackie dresses came in matching sizes for mom.
Shop | Seesaw Society
Seesaw Society’s gorgeous handmade clothes from two moms with exquisite taste are perfect for a baby Southern belle or gentleman. Gorgeous fabrics in adorable styles, these are timeless baby clothes that are picture-perfect.
Shop | Smocked Auctions
Smocked Auctions is a gigantic collection of adorable classic baby clothes that are smocked, can be monogrammed, and are available in really fun fabrics and styles. This is a fantastic source for John Johns, bubbles, dresses and anything seersucker. Get out your wallet – the prices are fantastic, but the selection is so extensive it will be hard to stop adding to your shopping cart.
Shop | Petit Ami on Amazon
Petit Ami can be found at local department stores and Amazon, and the adorable smocked outfits for boys and girls are timeless, affordable, and classic. Little girl outfits with diaper covers and bonnets and sweet baby boy outfits with embroidery, and even sailor suits!
Shrimp & Grits Kids
If you’re invited to a Shrimp & Grits Kids party, attend! The clothes are adorable and well-made. Sweet smocked styles, ability to monogram, and adorable matching appliqued outfits are perfect for your little one. Shrimp & Grits Kids is also available on Amazon.
Beaufort Bonnet Company
Shop | Beaufort Bonnet Company
These gorgeous bonnets from Beaufort Bonnet Company are available in many different colors to match about every outfit in your baby’s wardrobe. Sweet classic bubble outfits to match are also available on this sophisticated, Southern website.
Shop | CeCe Dupraz
“Life is a party, monogram everything” is this adorable shop’s advice, and when you browse around the gorgeous bags, pom pom drink coasters, diaper covers, bibs, backpacks, and more, you’ll certainly agree. CeCe Dupraz‘s sophisticated styles make perfect gifts and treats for yourself!
Kissy Kissy Baby
Oh, Kissy Kissy. The super soft, thick, high quality Pima cotton, sweet designs, and functional convertible gowns are my absolutely favorite for newborns and small babies.
These adorable little Lilly Pulitzer outfits are the cutest for the summertime, and of course mom can get a matching print.
Shop | RuffleButts.com
This sweet shop has the most adorable collection of baby clothes – and offer monogramming! They have an excellent selection of swimsuits and rash guards for the summer, cute tops, dresses, and accessories like hats and ruffled tights.
MY TRICK: SMOCKED ON ZULILY
Shop | Zulily
Here’s my trick to finding cute smocked clothes at discount prices: use the search on Zulily and type in “smocked” – they always have a fantastic selection and using the search feature will bring up all of the cutest smocked baby clothes from all of the current sales.
Shop | Primary.com
Primary.com has the cutest basics – onesies, polos, khakis, dresses, leggings, footed pajamas – all in solid colors in super-soft, thick, high-quality cotton. Just the basics, and the same styles and colors are available year after year. Brilliant. read more
Tips for picking out classic baby clothes
01. Don’t Save the Cute Clothes.
Seriously, they grow out of clothes every other day. Put them in the smocked, the Lilly Pulitzer, and the ones you think you need to save for a special occassion — because they may not fit in your favorite outfit next week!
02. Don’t Buy Too Many in Small Sizes.
Along the same lines as #1, they grow. SO FAST. If you’ve had a baby, you know this to be true but let me remind you – you’ll have clothes with tags on it and you’ll think “wha!? how did that happen?” If you see an outfit you are dying to have – get it in a larger size – like even 12 or 18 months. They wear size 3-6 months for about 5 minutes. At 12 months, the growth slows down slightly and they will wear clothes for a few months so it’s best to buy the older sizes.
03. Definitely get a bonnet you love.
Sunshine requires a hat. Get a cute bonnet – for a boy or girl – you will get a lot of use out of it. We have a pink and white Beaufort Bonnet and baby girl has worn that with every outfit in her closet, everyplace we go. She looks adorable, of course, but it also protects her sensitive skin from the searing sun.
wife, mom, employee, blogger, amateur photographer, wine enthusiast